FANUC vs Rockwell Automation

Side-by-side comparison of AI visibility scores, market position, and capabilities

Rockwell Automation leads in AI visibility (85 vs 39)
FANUC logo

FANUC

EmergingRobotics

General

Oshino Japan world's largest CNC manufacturer + top 3 robot maker (TYO: 6954) at ¥797B FY2024 revenue; Robot segment down 16.4% on auto slowdown with CRX cobot expansion competing with Yaskawa Motoman for global industrial automation.

AI VisibilityBeta
Overall Score
D39
Category Rank
#194 of 272
AI Consensus
78%
Trend
stable
Per Platform
ChatGPT
44
Perplexity
40
Gemini
43

About

FANUC Corporation is an Oshino, Yamanashi, Japan-headquartered manufacturer of industrial robots, CNC (Computer Numerical Control) systems, and factory automation equipment — publicly traded on the Tokyo Stock Exchange (TYO: 6954) — operating as the world's largest manufacturer of CNC machine tool controls and one of the top three global industrial robot manufacturers. In fiscal year 2024 (ended March 31, 2024), FANUC reported net sales of ¥797 billion ($5.3B), with the Robot segment generating ¥242 billion (down 16.4% from the prior year due to weaker automotive industry demand in China, Europe, and the Americas) and the Factory Automation segment generating ¥263 billion for CNC systems. With approximately 9,000 employees globally and headquarters at the base of Mt. Fuji, FANUC is organized into three segments: Factory Automation (CNC controls for machine tools), Robot (industrial robots, cobots), and Robomachine (ROBODRILL machining centers, ROBOCUT wire EDM machines). Founded in 1972 as a spinoff from Fujitsu by Dr. Seiuemon Inaba.

Full profile
Rockwell Automation logo

Rockwell Automation

LeaderManufacturing

Industrial Automation

$8.3B revenue FY2024 (-8.8% YoY); Q3 FY2025 $2,144M (+5% YoY recovery); Total ARR +16% FY2024, +7% Q3 FY2025; North America best-performing market; industrial automation leader

AI VisibilityBeta
Overall Score
A85
Category Rank
#5 of 272
AI Consensus
79%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
82
Gemini
85

About

Rockwell Automation is the world's largest company dedicated solely to industrial automation and digital transformation, founded in 1903 and headquartered in Milwaukee, Wisconsin. The company's mission is to expand human possibility by connecting people's ingenuity with the potential of technology to build a more productive and sustainable world. Its core technology portfolio spans programmable logic controllers (PLCs), industrial networking, motion control, and safety systems that form the backbone of manufacturing operations globally.\n\nRockwell's product and software platform — marketed under the Logix, FactoryTalk, and Plex brands — covers everything from discrete and process automation hardware to cloud-based MES, ERP, and AI-driven analytics for smart manufacturing. The Plex acquisition brought cloud-native manufacturing execution and ERP capabilities into the portfolio, expanding Rockwell's appeal to mid-market manufacturers. Annual recurring revenue (ARR) grew 16% in FY2024, reflecting strong adoption of its software and subscription offerings across the installed base.\n\nRockwell reported $8.3 billion in revenue for FY2024 and showed 5% year-over-year recovery in Q3 FY2025 after inventory correction headwinds in prior periods. North America remains its strongest and most profitable market. The company is investing heavily in industrial AI and edge computing to capitalize on the fourth industrial revolution, competing with Siemens, ABB, and Honeywell. Its dominant North American installed base and deep customer switching costs provide significant pricing power and long-term revenue visibility.

Full profile

AI Visibility Head-to-Head

39
Overall Score
85
#194
Category Rank
#5
78
AI Consensus
79
stable
Trend
stable
44
ChatGPT
84
40
Perplexity
82
43
Gemini
85
38
Claude
84
35
Grok
91

Key Details

Category
General
Industrial Automation
Tier
Emerging
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Rockwell Automation
Industrial Automation

Integrations

Only Rockwell Automation
FANUC is classified as company. Rockwell Automation is classified as company.

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