Fanatics vs Squarespace
Side-by-side comparison of AI visibility scores, market position, and capabilities
Fanatics is the global leader in licensed sports merchandise with $8.1B revenue in 2024 (15% YoY growth) and ~$33.5B implied valuation; backed by SoftBank, Silver Lake, and major sports leagues;
About
Fanatics Inc. is the world's largest retailer of officially licensed sports merchandise, operating a global commerce platform that serves fans of every major professional and collegiate sports league. Founded in 1995 and headquartered in New York City, Fanatics holds licensing agreements with the NFL, NBA, MLB, NHL, MLS, NASCAR, NCAA, and hundreds of teams worldwide, giving it exclusive or preferred manufacturing and retail rights to a vast catalog of jerseys, apparel, headwear, accessories, and collectibles. The company has evolved from a pure e-commerce retailer into a vertically integrated sports fan commerce ecosystem encompassing manufacturing (via Fanatics Brands), trading cards and collectibles (Fanatics Collectibles), and online sports betting (Fanatics Betting & Gaming).
Squarespace was taken private by Permira in a $7.2B deal in October 2024 and is scaling AI-powered site building tools targeting creative entrepreneurs and SMBs.
About
Squarespace was founded in 2003 by Anthony Casalena as a college dorm-room project and grew into one of the leading all-in-one website building and commerce platforms, going public on the NYSE in 2021. In October 2024, European private equity firm Permira completed an acquisition valuing the company at approximately $7.2 billion, taking it private with Casalena retaining a substantial equity stake and continuing as CEO and Board Chairman. The platform powers websites for millions of users in over 200 countries and territories, with annual recurring revenue reaching approximately $1.4 billion by end of 2025, primarily from subscription plans for its Presence (website hosting) and Commerce segments.
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