Facet vs Robinhood
Side-by-side comparison of AI visibility scores, market position, and capabilities
Facet is a fintech financial planning company that pairs clients with dedicated CFPs under a flat-fee membership model; raised $232M+ total including a $100M round in 2022 and a $35M extension; serves clients nationally via CFP-led virtual advisory;
About
Facet is a financial technology company founded in 2016 and headquartered in West Palm Beach, Florida. The company is reimagining financial planning as an accessible, ongoing service for everyday Americans — not just the ultra-wealthy who can afford traditional wealth management minimums. Facet pairs each client with a dedicated Certified Financial Planner (CFP) who provides comprehensive, personalized financial planning across budgeting, retirement, tax strategy, estate planning, insurance, and investment management, all delivered virtually through an annual membership model with flat-fee pricing rather than percentage-of-assets fees.
NASDAQ-listed (HOOD) commission-free retail investing at $2.95B revenue with 24.3M funded accounts; Bitstamp and TradePMR acquisitions expanding beyond trading to crypto exchange and RIA custody.
About
Robinhood Markets is a Menlo Park, California-based commission-free investment and financial services platform — listed on NASDAQ (NASDAQ: HOOD) — providing retail investors with stock, ETF, options, and cryptocurrency trading alongside cash management (Robinhood Gold, 5%+ APY on uninvested cash), margin lending, and the Robinhood IRA with employer matching contributions. Founded in 2013 by Vlad Tenev and Baiju Bhatt, Robinhood generated $2.95 billion in net revenue in fiscal year 2024 with 24.3 million funded accounts, serving the millennial and Gen-Z retail investor segment that Robinhood's zero-commission model helped bring to market investing for the first time.
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