FabFitFun vs Ulta Beauty
Side-by-side comparison of AI visibility scores, market position, and capabilities
Quarterly subscription box of curated beauty, wellness, fitness, and home products. LA-based, 2M+ subscribers, profitable, $183M+ raised. Expanding into B2B packaging.
About
FabFitFun is a Los Angeles-based subscription commerce company that delivers quarterly boxes of curated full-size beauty, wellness, fashion, fitness, and home products to over 2 million subscribers. Founded in 2010 and profitable, the company has raised approximately $183 million from investors including Upfront Ventures and New Enterprise Associates. Each seasonal box contains eight to ten premium products selected from a mix of established brands and emerging direct-to-consumer labels, with subscriber personalization allowing members to select preferred items in certain categories.
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
Key Details
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.