F45 vs H&M (Hennes & Mauritz)

Side-by-side comparison of AI visibility scores, market position, and capabilities

F45 leads in AI visibility (67 vs 28)

F45

ChallengerFitness & Wellness

Fitness Studio

Global HIIT franchise with 1,500 studios; technology-driven 45-minute functional training acquired through restructuring after financial difficulties post-NYSE IPO.

AI VisibilityBeta
Overall Score
B67
Category Rank
#3 of 3
AI Consensus
50%
Trend
stable
Per Platform
ChatGPT
61
Perplexity
75
Gemini
59

About

F45 Training is a global fitness franchise offering 45-minute functional training group classes combining circuit and HIIT training across its approximately 1,500 studios in 63 countries. Founded in 2013 in Sydney, Australia by Adam Gilchrist and Rob Deutsch, F45 went public on NYSE in July 2021 and attracted celebrity investor Mark Wahlberg as a brand ambassador and equity holder. The franchise model has made F45 one of the fastest-growing fitness brands globally by leveraging its technology-driven class delivery — screens in studios guide workouts from a central content library, ensuring consistent quality regardless of instructor.

Full profile

H&M (Hennes & Mauritz)

Unknownretail

fashion retail

Global fast-fashion giant with 4,100+ stores across 78 markets. Q1 2026 revenue up 3%; investing in AI personalization and sustainability initiatives.

AI VisibilityBeta
Overall Score
D28
Category Rank
#270 of 1167
AI Consensus
53%
Trend
stable
Per Platform
ChatGPT
31
Perplexity
33
Gemini
21

About

H&M Hennes & Mauritz is a Swedish multinational fashion retailer founded in 1947, operating brands including H&M, COS, & Other Stories, ARKET, and Weekday. The company runs approximately 4,100 stores worldwide with annual revenue of ~$23B, generating 66% of sales from Europe.

Full profile

AI Visibility Head-to-Head

67
Overall Score
28
#3
Category Rank
#270
50
AI Consensus
53
stable
Trend
stable
61
ChatGPT
31
75
Perplexity
33
59
Gemini
21
77
Claude
39
64
Grok
21

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.