EY vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

EY leads in AI visibility (74 vs 18)

EY

LeaderProfessional Services

General

Big Four professional services partnership at $51.2B FY2024 revenue (+3.9%); CEO Janet Truncale launched EY.ai Agentic Platform with NVIDIA (150 agents, 80K professionals) competing with Deloitte and PwC for global audit and consulting.

AI VisibilityBeta
Overall Score
B74
Category Rank
#47 of 1158
AI Consensus
55%
Trend
stable
Per Platform
ChatGPT
85
Perplexity
73
Gemini
78

About

EY (Ernst & Young) is a London-based global professional services partnership — one of the Big Four accounting and consulting firms — generating $51.2 billion in record annual revenue in fiscal year 2024 (+3.9%), with approximately 393,000 professionals operating across more than 700 offices in over 150 countries and territories. EY's roots trace to 1903 when Alwin C. Ernst and Theodore Ernst founded Ernst & Ernst in Cleveland, Ohio; the modern EY emerged from the historic 1989 merger of Ernst & Whinney and Arthur Young & Co. EY's integrated service model spans assurance (the highest-revenue segment among Big Four peers), consulting, strategy and transactions through EY-Parthenon (created via the 2014 acquisition of The Parthenon Group), and tax services. In July 2024, Janet Truncale became EY's Global Chair and CEO, the first woman to lead the firm. In 2025, EY launched the EY.ai Agentic Platform in partnership with NVIDIA, deploying 150 AI agents supporting 80,000 EY professionals across tax, risk, and finance domains to surpass 3 million tax compliance outcomes annually.

Full profile

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

74
Overall Score
18
#47
Category Rank
#1
55
AI Consensus
84
stable
Trend
up
85
ChatGPT
21
73
Perplexity
17
78
Gemini
23
65
Claude
18
78
Grok
22

Capabilities & Ecosystem

Capabilities

Only Decimal
Tech-Enabled Bookkeeping

Integrations

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