Extra Space Storage vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Second-largest US self-storage REIT with ~3,700 properties after $12.7B Life Storage merger 2023; AI dynamic pricing; 268M sq ft; $100M+ integration synergies from Life Storage.
About
Extra Space Storage is the second-largest self-storage REIT in the United States, founded in 1977 in Salt Lake City, Utah, where it remains headquartered, and trading on NYSE (EXR). Following the landmark $12.7 billion merger with Life Storage completed in July 2023—the largest transaction in self-storage REIT history—Extra Space now operates approximately 3,700 self-storage properties with 268 million rentable square feet under its own brand and third-party management platform, serving over 2 million customers nationwide. CEO Joe Margolis has integrated the Life Storage portfolio while managing the normalization of storage demand and rental rates following the exceptional pandemic-era market that drove occupancy and rates to historic highs from 2020 through 2022.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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