Expedia vs United

Side-by-side comparison of AI visibility scores, market position, and capabilities

United leads in AI visibility (77 vs 62)
Expedia logo

Expedia

ChallengerAirlines & Travel

Online Travel Agency

Global OTA with $13B revenue; Expedia.com, Hotels.com, and VRBO portfolio executing One Key cross-brand loyalty strategy competing with Booking Holdings and Google Hotels.

AI VisibilityBeta
Overall Score
B62
Category Rank
#41 of 111
AI Consensus
76%
Trend
stable
Per Platform
ChatGPT
58
Perplexity
62
Gemini
66

About

Expedia Group is one of the world's largest online travel agencies (OTA), operating Expedia.com, Hotels.com, VRBO (vacation rental), trivago (meta-search), Vrbo, and Hotwire, generating approximately $13 billion in annual revenue through commission-based bookings of hotels, flights, car rentals, activities, and vacation packages. Listed on NASDAQ, Expedia serves hundreds of millions of travelers globally with a portfolio of travel brands targeting different customer segments and use cases.

Full profile
United logo

United

LeaderAirlines & Travel

Major Carrier

NASDAQ-listed (UAL) global airline with $57.1B revenue; Star Alliance founding member operating 1,700 daily flights competing with Delta and American while executing United Next fleet modernization.

AI VisibilityBeta
Overall Score
B77
Category Rank
#17 of 111
AI Consensus
81%
Trend
stable
Per Platform
ChatGPT
75
Perplexity
81
Gemini
79

About

United Airlines is a Chicago-based global air carrier — one of the three largest US airlines alongside Delta and American — operating approximately 1,700 daily departures to 380+ destinations in 60+ countries from major hubs at Chicago O'Hare, Denver, Houston Intercontinental, Los Angeles, Newark, San Francisco, and Washington Dulles. Listed on NASDAQ (NASDAQ: UAL), United generated $57.1 billion in revenue in fiscal year 2024, carries 170+ million passengers annually, and operates a mainline fleet of 700+ aircraft supplemented by United Express regional partners providing connecting service from smaller markets.

Full profile

AI Visibility Head-to-Head

62
Overall Score
77
#41
Category Rank
#17
76
AI Consensus
81
stable
Trend
stable
58
ChatGPT
75
62
Perplexity
81
66
Gemini
79
56
Claude
76
59
Grok
82

Key Details

Category
Online Travel Agency
Major Carrier
Tier
Challenger
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Expedia
Online Travel Agency
Only United
Major Carrier

Integrations

Only Expedia
Expedia is classified as company. United is classified as company.

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