Expedia vs Trivago
Side-by-side comparison of AI visibility scores, market position, and capabilities
Global OTA with $13B revenue; Expedia.com, Hotels.com, and VRBO portfolio executing One Key cross-brand loyalty strategy competing with Booking Holdings and Google Hotels.
About
Expedia Group is one of the world's largest online travel agencies (OTA), operating Expedia.com, Hotels.com, VRBO (vacation rental), trivago (meta-search), Vrbo, and Hotwire, generating approximately $13 billion in annual revenue through commission-based bookings of hotels, flights, car rentals, activities, and vacation packages. Listed on NASDAQ, Expedia serves hundreds of millions of travelers globally with a portfolio of travel brands targeting different customer segments and use cases.
Hotel metasearch majority-owned by Expedia Group; €485M revenue in 2023; Düsseldorf Germany-based; Nasdaq-listed 2016; compares hotel prices across 180+ OTAs for 5M+ properties;
About
Trivago is a hotel price comparison and metasearch platform founded in 2005 in Düsseldorf, Germany. Acquired by Expedia Group in 2012, Trivago went public on Nasdaq in 2016 in one of Germany's largest tech IPOs of that year. The platform allows travelers to compare hotel prices across 180+ OTAs and booking sites in real time, covering over 5 million hotels, apartments, and alternative accommodations worldwide. Trivago's brand is built on its iconic TV advertising campaigns across 55 countries.\n\nTrivago generates revenue through a CPC (cost-per-click) model, charging advertisers—primarily OTAs and hotel chains—for qualified hotel shopper referrals. Its referral auction system ranks advertiser bids alongside relevance signals to determine listing order. Trivago has invested in a hotel profile platform that allows hotel owners to manage their public-facing content and pricing directly.\n\nTrivago reported annual revenue of €485M (~$522M) in 2023. Expedia Group owns approximately 65% of Trivago. The company has undergone restructuring to reduce dependency on performance marketing and increase direct and organic traffic. As of 2025, Trivago operates in 55 countries and 33 languages, with mobile apps accounting for a growing share of its qualified referral traffic.
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