Side-by-side comparison of AI visibility scores, market position, and capabilities
Birmingham AL tech-enabled SFR property management at 23,000+ units/$75M 2025 revenue; Poplar Homes acquisition Jan 2025 with $15M LL Funds established as #2 tech-enabled PM platform competing with AppFolio for residential investor management.
Evernest is a Birmingham, Alabama-based tech-enabled residential property management company — backed with growth capital from LL Funds — providing single-family home, condo, and small multifamily property investors with full-service property management across 50+ US markets, managing 23,000+ units for approximately 9,000 investors and generating approximately $75 million in annual revenue as of 2025. In January 2025, Evernest completed its largest acquisition — acquiring Poplar Homes (a tech-enabled property management platform) alongside $15 million in new funding from LL Funds — establishing Evernest as the second-largest tech-enabled property management platform in the US and expanding into six new states including West Coast markets. Evernest has executed 18+ property management company acquisitions in its acquisition-led growth strategy. CEO Matthew Whitaker founded the company during the 2008 financial crisis when he was forced to rent rather than sell his investment properties. Evernest has appeared on the Inc. 5000 list eight times in nine years (ranked #1,743 in 2025). 379 employees.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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