Etched vs FormFactor

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (20 vs 23)
Etched logo

Etched

EmergingSemiconductors & Hardware

AI Chips & Hardware

Transformer-specific ASIC startup raised $500M at $5B valuation in Jan 2026; Sohu chip claims 20x Nvidia H100 inference speed for transformer workloads; fabricated on TSMC 4nm process alongside Apple and Nvidia silicon.

AI VisibilityBeta
Overall Score
D20
Category Rank
#2 of 3
AI Consensus
58%
Trend
up
Per Platform
ChatGPT
26
Perplexity
29
Gemini
12

About

Etched is a semiconductor startup founded in 2022 that is building application-specific integrated circuits (ASICs) optimized exclusively for transformer-based neural network inference. Unlike general-purpose GPUs that must support a broad range of workloads, Etched's Sohu chip is hardwired at the silicon level to execute the transformer architecture — the mathematical backbone of virtually every major AI model including GPT, Gemini, and Claude. By eliminating the flexibility overhead of general-purpose hardware, Etched claims inference speeds up to 20x faster than Nvidia's H100 for transformer workloads, with corresponding reductions in cost per token.\n\nThe Sohu chip is fabricated on TSMC's 4nm process node, the same cutting-edge manufacturing technology used by Apple and Nvidia for their flagship chips. Etched targets large-scale inference deployments — hyperscalers, AI cloud providers, and enterprises running high-volume language model workloads where inference cost is the dominant operational expense. The chip is designed to slot into existing data center infrastructure and provide dramatic efficiency gains for organizations serving billions of AI queries daily.\n\nEtched raised $500M at a $5B valuation in January 2026, a financing round that placed it among the most highly valued AI chip startups globally. The raise reflects investor conviction that transformer inference will remain a dominant workload for years to come and that purpose-built silicon can capture significant market share from Nvidia in this specific segment. Etched is competing in the AI chip market alongside Google's TPUs, Amazon's Trainium/Inferentia, and startups like Groq and Cerebras.

Full profile
FormFactor logo

FormFactor

GrowthSemiconductors & Hardware

Wafer Probe Cards & Test Equipment

World's largest probe card maker; ~$850M revenue. MEMS-based and cantilever probe cards are essential for wafer-level electrical test before dicing for advanced SoCs and memory.

AI VisibilityBeta
Overall Score
D23
Category Rank
#1 of 1
AI Consensus
61%
Trend
up
Per Platform
ChatGPT
34
Perplexity
27
Gemini
26

About

FormFactor was founded in 1993 in Livermore, California and has grown into the world's largest manufacturer of probe cards—precision electromechanical assemblies that contact wafer-level die during semiconductor manufacturing to perform electrical parametric and functional tests before the wafer is diced. Probe cards are a consumable in semiconductor production: each card handles millions of probe contacts before being replaced, creating a recurring revenue model.\n\nFormFactor serves foundries (TSMC, Samsung), IDMs (Intel, Samsung, Micron), and memory manufacturers (Hynix, NAND makers) with MEMS-based probe cards for leading-edge SoC and logic testing, high-density cantilever cards for memory testing, and vertical probe cards for high-power devices. As chips shrink to 3nm and 2nm nodes with tighter pad pitches and as 3D chiplet architectures multiply the number of electrical connections to test, probe card complexity and average selling prices are increasing.\n\nFormFactor reported approximately $850 million in annual revenue and benefits from the same AI chip investment cycle as Teradyne: AI GPU wafers (NVIDIA H100/H200/B200) require advanced probe cards for wafer sort. The company also provides systems for failure analysis and materials characterization through its Systems division. FormFactor's strong market position in advanced logic probe cards makes it a direct proxy for leading-edge semiconductor manufacturing volume.

Full profile

AI Visibility Head-to-Head

20
Overall Score
23
#2
Category Rank
#1
58
AI Consensus
61
up
Trend
up
26
ChatGPT
34
29
Perplexity
27
12
Gemini
26
28
Claude
28
23
Grok
16

Key Details

Category
AI Chips & Hardware
Wafer Probe Cards & Test Equipment
Tier
Emerging
Growth
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Etched
AI Chips & Hardware
Only FormFactor
Wafer Probe Cards & Test Equipment

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.