EquipmentShare vs Certinia
Side-by-side comparison of AI visibility scores, market position, and capabilities
Construction tech combining national equipment rental with T3 IoT platform; $1B+ funding, 100+ locations tracking utilization and maintenance across job sites.
About
EquipmentShare is a construction technology company and equipment rental platform that combines a national fleet of heavy construction equipment with a proprietary telematics and operations management platform (T3). Founded in 2014 and headquartered in Columbia, Missouri, EquipmentShare rents excavators, skid steers, cranes, aerial work platforms, and other construction equipment alongside T3 — its IoT and fleet management software installed on every piece of equipment to provide contractors with utilization data, maintenance alerts, and machine location.
Salesforce-native ERP and PSA platform for services businesses; unified financials, project delivery, and revenue recognition built on Salesforce infrastructure.
About
Certinia (formerly FinancialForce) is a cloud ERP and professional services automation (PSA) platform built natively on Salesforce, enabling services-centric businesses to manage financials, project delivery, workforce planning, and customer success in a single unified system. Founded in 2009 as FinancialForce by Salesforce Ventures and Unit4, the company rebranded to Certinia in 2023 to signal its broader platform vision beyond finance. Headquartered in San Francisco and serving over 1,400 customers globally, Certinia targets professional services firms, consulting practices, and technology companies that run their entire business on Salesforce CRM.
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