EasyKnock vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYC residential sale-leaseback fintech permanently closed December 2024; $127M raised ($28M Northwestern Mutual Series D Feb 2024) before state AG enforcement actions in Michigan/Massachusetts and consumer lawsuits across 5 states led to closure.
About
EasyKnock was a New York City-based residential sale-leaseback fintech company — having raised $127 million in total venture funding over 9 rounds including a $28 million Series D led by Northwestern Mutual in February 2024 — that permanently closed in December 2024 following regulatory enforcement actions and consumer litigation. Founded in 2016 by CEO Jarred Kessler and Ben Black, EasyKnock pioneered the residential sale-leaseback model in the United States, allowing homeowners to sell their property to EasyKnock for immediate liquidity while remaining as tenants in their home — targeting homeowners seeking to access equity without moving, those facing potential foreclosure, or property owners seeking capital for investments.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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