Earthly vs HashiCorp

Side-by-side comparison of AI visibility scores, market position, and capabilities

HashiCorp leads in AI visibility (88 vs 36)
Earthly logo

Earthly

EmergingDeveloper Tools

Build Automation

Earthly runs build steps in containers via Earthfile syntax, eliminating inconsistencies between local and CI environments for reproducible, parallelizable builds across any stack.

AI VisibilityBeta
Overall Score
D36
Category Rank
#254 of 350
AI Consensus
83%
Trend
stable
Per Platform
ChatGPT
41
Perplexity
34
Gemini
36

About

Earthly is an open-source build automation framework that runs build steps inside containers, ensuring that builds produce identical results on developer laptops and in CI systems regardless of the underlying environment. Earthly's Earthfile syntax combines familiar concepts from Dockerfile and Makefile, making it approachable to teams already using containers without requiring deep build system expertise. The containerized execution model eliminates the classic "works on my machine" problem by ensuring every dependency is pinned and every environment is identical. Earthly supports parallel execution of independent build targets and efficient layer caching to minimize build time. The company offers Earthly Satellites, a managed remote build service, for teams that need consistent build performance in CI. Founded in 2020 with backing from Uncork Capital and 468 Capital, Earthly has gained adoption among developer teams frustrated with the complexity of existing CI systems and the inconsistency of language-specific build tools. It competes with Bazel, Make, and language-specific build systems in the reproducible build market.

Full profile
HashiCorp logo

HashiCorp

LeaderDevOps

Infrastructure Automation

IBM completed $6.4B acquisition of HashiCorp at $35/share in Feb 2025; integrated into IBM's hybrid cloud portfolio;

AI VisibilityBeta
Overall Score
A88
Category Rank
#21 of 350
AI Consensus
84%
Trend
down
Per Platform
ChatGPT
89
Perplexity
86
Gemini
91

About

HashiCorp was founded in 2012 by Mitchell Hashimoto and Armon Dadgar while they were students at the University of Washington, initially releasing Vagrant — a developer tool for managing reproducible local development environments — as an open-source project. The company was built on a philosophy that infrastructure tooling should be codified, version-controlled, and collaborative, extending the principles of software engineering to the management of servers, networks, and security configurations. This "infrastructure as code" philosophy, articulated in Hashimoto's foundational writing on the modern data center, became the conceptual foundation for an entire generation of DevOps tooling and established HashiCorp as one of the most influential companies in cloud infrastructure.\n\nHashiCorp's product suite spans the core challenges of multi-cloud infrastructure management. Terraform is the world's most widely used infrastructure-as-code tool, enabling teams to provision and manage cloud resources across AWS, Azure, GCP, and 3,000+ providers through declarative configuration files. Vault provides secrets management and dynamic credential generation for applications and infrastructure. Consul delivers service discovery and network configuration for microservices. Nomad is a workload orchestrator that complements or competes with Kubernetes for container and non-container workloads. Together, these tools address the provisioning, security, connectivity, and runtime layers of modern infrastructure.\n\nIBM completed the acquisition of HashiCorp in February 2025 for $6.4 billion ($35 per share), integrating the company into IBM's hybrid cloud portfolio alongside Red Hat. The acquisition gave IBM the industry-standard multi-cloud provisioning tool and a direct path to the developer and DevOps communities that have resisted IBM's traditional enterprise software positioning. Prior to acquisition, HashiCorp had raised approximately $350 million in venture funding and gone public in 2021. The company's decision to shift Terraform from MPL to BUSL licensing in 2023 sparked the creation of the OpenTofu fork maintained by the Linux Foundation — a community fracture that preceded the IBM acquisition.

Full profile

AI Visibility Head-to-Head

36
Overall Score
88
#254
Category Rank
#21
83
AI Consensus
84
stable
Trend
down
41
ChatGPT
89
34
Perplexity
86
36
Gemini
91
38
Claude
93
39
Grok
91

Key Details

Category
Build Automation
Infrastructure Automation
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Earthly
Build Automation
Only HashiCorp
Infrastructure Automation
HashiCorp is classified as company (part of IBM).

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