Earthly vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (19 vs 18)
Earthly logo

Earthly

EmergingDeveloper Tools

Build Automation

Earthly runs build steps in containers via Earthfile syntax, eliminating inconsistencies between local and CI environments for reproducible, parallelizable builds across any stack.

AI VisibilityBeta
Overall Score
D19
Category Rank
#1 of 1
AI Consensus
55%
Trend
up
Per Platform
ChatGPT
19
Perplexity
30
Gemini
15

About

Earthly is an open-source build automation framework that runs build steps inside containers, ensuring that builds produce identical results on developer laptops and in CI systems regardless of the underlying environment. Earthly's Earthfile syntax combines familiar concepts from Dockerfile and Makefile, making it approachable to teams already using containers without requiring deep build system expertise. The containerized execution model eliminates the classic "works on my machine" problem by ensuring every dependency is pinned and every environment is identical. Earthly supports parallel execution of independent build targets and efficient layer caching to minimize build time. The company offers Earthly Satellites, a managed remote build service, for teams that need consistent build performance in CI. Founded in 2020 with backing from Uncork Capital and 468 Capital, Earthly has gained adoption among developer teams frustrated with the complexity of existing CI systems and the inconsistency of language-specific build tools. It competes with Bazel, Make, and language-specific build systems in the reproducible build market.

Full profile
Decimal logo

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

19
Overall Score
18
#1
Category Rank
#1
55
AI Consensus
84
up
Trend
up
19
ChatGPT
21
30
Perplexity
17
15
Gemini
23
11
Claude
18
14
Grok
22

Capabilities & Ecosystem

Capabilities

Only Earthly
Build Automation
Only Decimal
Tech-Enabled Bookkeeping

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