Dust vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Paris-based AI assistant platform for teams; raised $21.5M total (Sequoia-led); hit $7.3M ARR with 66-person team; connects company data to LLMs securely
About
Dust is a Paris-based enterprise AI assistant platform founded to help teams connect their internal knowledge and data to large language models in a secure, governed way. The company was founded by former Stripe engineers who saw that the core challenge in deploying AI at work was not the model itself but the data integration layer — making company knowledge accessible to AI without creating security and compliance risks. Dust's platform allows organizations to connect data sources like Notion, Slack, GitHub, Google Drive, and custom internal tools into a unified knowledge layer that powers AI assistants tuned for the company's specific context.\n\nDust's product enables teams to build and deploy custom AI agents — internally called "assistants" — that can answer questions, summarize documents, draft communications, and complete workflows using the company's proprietary data. The platform includes role-based access controls, ensuring that AI assistants only surface information appropriate for the requesting user's permissions. Customers use Dust to replace fragmented AI experiments across different departments with a centralized, IT-governed deployment that scales across the organization.\n\nDust raised $21.5M in total funding, including a Sequoia-led round, and reached $7.3M ARR with a 66-person team — a capital-efficient growth profile that reflects the founders' engineering discipline. The company competes in the enterprise AI assistant market against Microsoft Copilot, Glean, and Notion AI, differentiating through its developer-friendly customization, European data residency options, and focus on mid-market companies that need enterprise-grade governance without the complexity of large-company deployments.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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