Duolingo vs Clorox
Side-by-side comparison of AI visibility scores, market position, and capabilities
Pittsburgh gamified language learning (NASDAQ: DUOL, $17.7B market cap); Q3 2025 $400.2M revenue with 47.7M DAU +40% YoY and 2025 guidance raised to $1.68B; Chess course 1M+ DAU competing with Babbel for consumer language EdTech.
About
Duolingo is a Pittsburgh, Pennsylvania-based language learning platform — publicly traded on NASDAQ (NASDAQ: DUOL) at approximately $17.7 billion market capitalization as of mid-2025 — providing 130+ million monthly active users with gamified language and education courses in 42 languages plus mathematics, music, and chess. In Q3 2025, Duolingo reported $400.2 million in revenue (+9% year-over-year), 47.7 million daily active users (+40% YoY), and 10.9 million paid subscribers (+37% YoY), raising full-year 2025 guidance to $1.68-1.69 billion — versus $748 million in 2024 revenue. The Chess course launched in 2025 surpassed 1 million daily users. Duolingo Max and Super Duolingo premium subscriptions provide AI-powered features including GPT-4-powered conversational practice (Duolingo Max) with roleplay scenarios and AI explanations. Duolingo employs 800+ people with >90% annual employee retention. Founded 2011 by Carnegie Mellon professor Luis von Ahn and Severin Hacker; NASDAQ IPO July 2021 at $3.7 billion valuation.
NYSE-listed (CLX) consumer goods at $7.1B revenue with 60%+ US bleach market share; Clorox, Pine-Sol, Burt's Bees, and Glad competing with Reckitt Lysol and P&G for household cleaning leadership.
About
Clorox Company is an Oakland, California-based multinational consumer goods company — listed on NYSE (NYSE: CLX) — manufacturing and marketing cleaning, disinfecting, and household products under the Clorox, Pine-Sol, Glad, Hidden Valley, Burt's Bees, and Brita brands across 100+ countries, generating $7.1 billion in revenue in fiscal year 2024. Founded in 1913 (as Electro-Alkaline Company) and known primarily for bleach-based cleaning and disinfecting products, Clorox diversified through decades of brand acquisitions into food (Hidden Valley Ranch), natural personal care (Burt's Bees), water filtration (Brita), bags and wraps (Glad), and professional cleaning (Clorox Pro).
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