DianaHR vs Cercli
Side-by-side comparison of AI visibility scores, market position, and capabilities
SF AI HR platform for 10+ employee SMBs at $99/month doubling revenue quarterly in 2025; YC W24 $3.7M General Catalyst/SNR-backed by ex-Gusto founders competing with Gusto and Justworks for small business HR services.
About
DianaHR is a San Francisco-based AI-powered HR platform — backed by Y Combinator (W24) with $3.7 million raised in a seed round led by SNR Ventures and General Catalyst in September 2025 with angels including founders from Mercury, Twitch, and Dropbox — providing small and medium businesses (10+ employees) with an AI-augmented HR service that delivers the equivalent of a part-time HR department for $99/month, doubling revenue quarterly in 2025 by serving the 1.4 million US SMBs whose growth creates HR complexity but whose economics don't support a dedicated HR hire. Founded in 2023 and led by Upeka Premawardhana (ex-Gusto engineering lead) and Tim Kral (ex-Relay Payments), DianaHR targets the HR gap between a company's first employee and the point at which full-time HR staff becomes necessary.
Dubai UAE YC W23 Rippling-for-MENA HR/payroll at $100M+ annual payroll across 50 countries with 10x revenue; $16M total ($12M Picus Series A Oct 2025 + $4M Afore/YC seed) competing with Bayzat for MENA multi-country workforce management.
About
Cercli is a Dubai, UAE-based HR and payroll platform for the Middle East and North Africa — backed by Y Combinator (W23) with $16 million in total funding including a $4 million seed in September 2024 led by Afore Capital with Y Combinator, COTU Ventures, and Rebel Fund (with angels from Ramp, Rappi, Kitopi, Careem, and Rippling), plus a $12 million Series A in October 2025 led by Picus Capital — providing businesses operating across MENA and globally with a Rippling-style workforce management platform purpose-built for the region's multi-country payroll complexity, processing $100+ million in annual payroll across 50 countries and achieving 10x revenue scaling. Founded to address the absence of a modern, unified HR stack for MENA-headquartered companies, Cercli delivers AI-native payroll with agent-compatible architecture for the region.
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