Deere & Company vs Cummins
Side-by-side comparison of AI visibility scores, market position, and capabilities
World's largest ag equipment maker; $51.7B FY2024 revenue (down-cycle from $61.3B peak); See & Spray AI herbicide tech; autonomous tractor development; competes with CNH and AGCO.
About
Deere & Company is the world's leading manufacturer of agricultural machinery and precision farming technology, founded in 1837 when blacksmith John Deere invented the self-scouring steel plow in Grand Detour, Illinois, and now headquartered in Moline, Illinois. The company trades on NYSE (DE) and reported approximately $51.7 billion in net sales for fiscal year 2024 (ending October 31), a significant decline from the record $61.3 billion in FY2023 as the agricultural equipment cycle normalized from pandemic-era farm income highs. Under CEO John May, Deere has articulated a "Smart Industrial" strategy transforming the company from a hardware manufacturer into a technology and outcomes-as-a-service platform, integrating precision GPS, machine learning, and automation into every major product line.
Columbus IN power technology (NYSE: CMI) at record $34.1B 2024 revenue, net income $3.9B; diesel + hydrogen + electric power solutions, Jennifer Rumsey first female CEO, Accelera EV segment competing with Caterpillar.
About
Cummins Inc. is a Columbus, Indiana-based power technology manufacturer — publicly traded on the New York Stock Exchange (NYSE: CMI) as an S&P 500 Industrials component — designing, manufacturing, and distributing diesel, natural gas, electrified power, and hydrogen power solutions for commercial trucks, buses, construction and mining equipment, generators, rail, and marine applications through approximately 73,000 employees in 190 countries and territories. In fiscal year 2024, Cummins reported record full-year revenues of $34.1 billion (flat versus 2023), record net income of $3.9 billion ($28.37 diluted EPS), and record EBITDA of $6.3 billion — an exceptional performance given a significant decline in heavy-duty truck build rates in North America, demonstrating the benefit of geographic diversification and product breadth across power segments. Results included gains from the 2023 separation of Atmus Filtration Technologies (NYSE: ATMU) as an independent public company. CEO Jennifer Rumsey — the first female CEO of a major engine company in US history, who assumed leadership in 2022 — leads Cummins' strategic evolution through its Destination Zero strategy: achieving near-zero carbon emissions from Cummins products by 2050 through a portfolio of diesel, natural gas, hydrogen internal combustion engine, hydrogen fuel cell, and battery electric power solutions that allows customers to decarbonize at their own pace based on fuel availability, infrastructure, and economics. Cummins' Accelera (electrification) business unit develops battery systems, fuel cell modules, and e-axles for the zero-emission commercial vehicle transition.
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