Deckers Brands vs Allegion
Side-by-side comparison of AI visibility scores, market position, and capabilities
Goleta CA performance footwear (NYSE: DECK) ~$4.9B FY2025 revenue; HOKA $2.2B (+16%), UGG $2.3B Gen Z resurgence, 45%+ DTC mix, competing with Nike, On Running and Skechers.
About
Deckers Brands is a Goleta, California-based footwear and apparel company — publicly traded on the New York Stock Exchange (NYSE: DECK) as an S&P 500 Consumer Discretionary component — designing, marketing, and distributing footwear through four brands: HOKA (performance athletic running and trail shoes), UGG (sheepskin boots, slippers, and casual footwear), Teva (sport sandals), and Koolaburra (accessible sheepskin-style footwear) through approximately 4,300 employees globally. In fiscal year 2025 (ending March 2025), Deckers reported revenues of approximately $4.9 billion with HOKA generating over $2.2 billion (+16% growth) representing the most successful performance footwear brand launch in recent industry history — and UGG generating approximately $2.3 billion in its strongest year yet driven by the sheepskin boot cultural resurgence among Gen Z consumers embracing comfort-forward casual fashion. CEO Dave Powers has executed a brand portfolio strategy that counterintuitively benefits from multi-brand diversity: when outdoor athletic trends favor performance running (HOKA gains), casual comfort trends favor UGG, with the two largest brands often running on different consumer cycle timing. The direct-to-consumer expansion (DTC revenue growing to 45%+ of total sales) captures higher margins than wholesale channel sales — an UGG boot sold through deckers.com or an owned retail store generates 3-4x the gross margin dollar versus the same boot sold through Nordstrom or Dick's Sporting Goods, funding brand investment and driving customer lifetime value through owned digital relationships.
Dublin physical security and access control (NYSE: ALLE) at $3.8B 2024 revenue; Q2 2025 record $1B+ quarterly with Salto Systems and Gatewise acquisitions expanding electronic access competing with ASSA ABLOY for global door security.
About
Allegion plc is a Dublin, Ireland-headquartered global security products company — publicly traded on the New York Stock Exchange (NYSE: ALLE) as an S&P 500 component — generating $3.8 billion in revenue in 2024 and setting a quarterly revenue record exceeding $1 billion in Q2 2025 for the first time in company history, with approximately 14,400 employees across operations in 130+ countries. Allegion's portfolio spans 25+ brands including Schlage (US residential and commercial locks), Von Duprin (exit devices since 1908), LCN (door closers since 1876), CISA (European locks), SimonsVoss (wireless electronic locking), and Interflex (workforce management). The company generates 75%+ of sales in the United States. CEO John H. Stone. Allegion was spun off from Ingersoll Rand on December 1, 2013, joining the NYSE and S&P 500 on the same day. Recent acquisitions include Salto Systems (2024, cloud-connected access control), Gatewise (2025, multifamily access control), and ELATEC (2025 pending, RFID/NFC reader technology).
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