Customily vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Montevideo e-commerce product personalization platform with real-time preview for custom print-on-demand; $1.62M YC W21-backed at $3.5M revenue serving Shopify and WooCommerce sellers competing for custom product tech.
About
Customily is a Montevideo-based product personalization and customization platform enabling e-commerce businesses to offer personalized products — custom text, images, names, numbers on apparel, gifts, accessories, and print-on-demand items — through native integrations with Shopify, WooCommerce, Etsy, and other e-commerce platforms. Founded in 2017 and backed by Y Combinator (W21) with $1.62 million raised, Customily generated $3.5 million in revenue in 2024 with a 34-person team serving print-on-demand sellers and custom product retailers globally.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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