Cube FP&A vs Block
Side-by-side comparison of AI visibility scores, market position, and capabilities
Cube FP&A raised $50M+ (Battery Ventures) for a no-code data layer syncing Google Sheets and Excel to a centralized planning hub for mid-market finance teams, bridging spreadsheet and CPM.
About
Cube is a financial planning and analysis platform designed to give finance teams a fast path to connected, centralized FP&A without requiring them to replace their existing spreadsheet workflows. Founded in 2018 and headquartered in New York City, Cube has raised more than $50 million from investors including Battery Ventures. The company targets the gap between manual, disconnected spreadsheet FP&A and the complexity and cost of traditional CPM platforms, offering a no-code data layer that syncs with Google Sheets and Microsoft Excel and replaces error-prone manual data consolidation without forcing finance teams into a new interface.\n\nCube's core product connects to source systems including ERPs, CRMs, and HR platforms and centralizes the data in a structured warehouse that is directly accessible from the spreadsheet tools finance teams already use. Users can push data from source systems into their Google Sheets or Excel models with a single click, eliminating the manual VLOOKUP-and-paste workflows that create version control nightmares in growing finance teams. Cube also provides a native web interface for dashboards and reports for users who want to share insights beyond the spreadsheet environment.\n\nCube's positioning as a fast-to-implement, accessible FP&A solution appeals particularly to Series A through Series C startups and mid-market companies whose finance teams have outgrown pure spreadsheets but are not ready for the six-to-twelve-month implementations that larger CPM platforms typically require. The company competes with Mosaic Tech, Runway Financial, and other modern FP&A tools in this emerging segment, as well as with the lower tiers of Planful and Vena, and continues to expand its connectivity library and planning templates.
San Francisco fintech (NYSE: SQ) added to S&P 500 July 2025; Cash App $5.0B gross profit, Square $3.7B, Afterpay BNPL integration, Jack Dorsey CEO competing with PayPal/Venmo and Stripe for merchant and consumer fintech.
About
Block, Inc. is a San Francisco, California-based financial technology company — publicly traded on the New York Stock Exchange (NYSE: SQ) as an S&P 500 Information Technology component (added to the S&P 500 on July 23, 2025, replacing Hess Corporation) — operating two primary financial platforms: Square (merchant payment processing, point-of-sale hardware, and business banking for small-to-mid-size merchants) and Cash App (peer-to-peer payments, digital banking, stock investing, and Bitcoin transactions for individuals) alongside Afterpay (buy now pay later), Tidal (music streaming), and TBD (decentralized finance), through approximately 12,000 employees. CEO Jack Dorsey (co-founder with Jim McKelvey in 2009 as Square, rebranded to Block in December 2021) leads the company's strategy of building an interconnected ecosystem of financial services that connect individual consumers (Cash App) with merchants (Square) and the broader financial ecosystem. In fiscal year 2024, Block reported gross profit of approximately $8.9 billion, with Cash App generating approximately $5.0 billion in gross profit (+14% year-over-year) driven by Cash App Card, direct deposit adoption, and Cash App Pay, while Square generated approximately $3.7 billion in gross profit (+9%) driven by software and banking products alongside payment processing. Block acquired Afterpay for $29 billion in January 2022 — integrating the Australian buy-now-pay-later platform into both Square (merchant installment offer at checkout) and Cash App (consumer Afterpay integration).
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