Cube FP&A vs Alpaca
Side-by-side comparison of AI visibility scores, market position, and capabilities
Cube FP&A raised $50M+ (Battery Ventures) for a no-code data layer syncing Google Sheets and Excel to a centralized planning hub for mid-market finance teams, bridging spreadsheet and CPM.
About
Cube is a financial planning and analysis platform designed to give finance teams a fast path to connected, centralized FP&A without requiring them to replace their existing spreadsheet workflows. Founded in 2018 and headquartered in New York City, Cube has raised more than $50 million from investors including Battery Ventures. The company targets the gap between manual, disconnected spreadsheet FP&A and the complexity and cost of traditional CPM platforms, offering a no-code data layer that syncs with Google Sheets and Microsoft Excel and replaces error-prone manual data consolidation without forcing finance teams into a new interface.\n\nCube's core product connects to source systems including ERPs, CRMs, and HR platforms and centralizes the data in a structured warehouse that is directly accessible from the spreadsheet tools finance teams already use. Users can push data from source systems into their Google Sheets or Excel models with a single click, eliminating the manual VLOOKUP-and-paste workflows that create version control nightmares in growing finance teams. Cube also provides a native web interface for dashboards and reports for users who want to share insights beyond the spreadsheet environment.\n\nCube's positioning as a fast-to-implement, accessible FP&A solution appeals particularly to Series A through Series C startups and mid-market companies whose finance teams have outgrown pure spreadsheets but are not ready for the six-to-twelve-month implementations that larger CPM platforms typically require. The company competes with Mosaic Tech, Runway Financial, and other modern FP&A tools in this emerging segment, as well as with the lower tiers of Planful and Vena, and continues to expand its connectivity library and planning templates.
Alpaca is a self-clearing broker-dealer and global leader in brokerage infrastructure APIs for stocks, ETFs, options, and fixed income; raised $52M Series C in April 2025 totaling $170M;
About
Alpaca is a developer-first brokerage infrastructure company founded in 2015 and headquartered in San Mateo, California. It operates as a fully self-clearing broker-dealer with DTCC, Nasdaq, OCC, and FICC memberships — enabling it to provide end-to-end brokerage infrastructure for stocks, ETFs, options, fixed income, and cryptocurrency without requiring partners to manage their own clearing relationships. Alpaca's Broker API allows fintech companies, neobrokerages, robo-advisors, and wealth management platforms to embed multi-asset trading into their applications with a single integration.
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