Crustdata vs Looker
Side-by-side comparison of AI visibility scores, market position, and capabilities
Crustdata provides real-time B2B company and people data APIs, giving sales teams and GTM platforms access to fresh firmographic and LinkedIn signals for more accurate prospecting.
About
Crustdata is a B2B data infrastructure company that provides real-time APIs delivering fresh company and professional data for sales intelligence, go-to-market automation, and AI agent workflows. Traditional B2B data providers refresh their databases infrequently, leading to stale firmographic data, outdated contact information, and missed signals about company changes like funding rounds, headcount shifts, and leadership transitions—signals that sales teams need to act on in real time.
Google Cloud BI platform with LookML semantic layer ensuring consistent metric definitions across enterprises; $2.6B Google acquisition competing with Tableau and Power BI for enterprise self-service analytics.
About
Looker is a business intelligence and data analytics platform now part of Google Cloud — providing the LookML data modeling language, self-service exploration tools, embedded analytics, and natural language querying capabilities that enable data teams to define metrics once and make them available consistently across the organization. Founded in 2012 in Santa Cruz, California by Lloyd Tabb and Ben Porterfield, Looker was acquired by Google for $2.6 billion in 2019 and has been integrated into Google Cloud as the primary BI platform alongside Google Looker Studio (formerly Data Studio).
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