CRED vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
India's exclusive credit card rewards and financial services platform for high-credit-score users; $942M raised; $3.5B valuation (post-down-round 2025); ₹2,473 crore FY24 revenue (+66% YoY).
About
CRED is an India-based members-only financial platform founded in 2018 by Kunal Shah and headquartered in Bengaluru, Karnataka. The platform targets consumers with credit scores of 750 or above — approximately 30 million people in India — and rewards them for responsible financial behavior. Members can pay credit card bills across all banks through CRED, receive exclusive rewards and cashback, access curated lifestyle offers and premium brand deals, and utilize financial products including CRED Pay (UPI and credit line payments), CRED Cash (personal credit), and CRED Mint (peer-to-peer lending and fixed deposits). The member-only model creates a high-trust community of creditworthy consumers that is attractive to premium brand partners.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
Key Details
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.