Creatio vs SAP
Side-by-side comparison of AI visibility scores, market position, and capabilities
Creatio is a no-code CRM and workflow automation platform raised $200M at $1.2B unicorn valuation in June 2024 led by Sapphire Ventures; recognized in 2025 Gartner Magic Quadrant for B2B Marketing Automation; 50%+ annual revenue growth.
About
Creatio is a business software company that provides a no-code platform for CRM, workflow automation, and AI-powered business process management. Founded in 2002 by Katherine Kostereva and headquartered in Boston, Massachusetts with major R&D operations in Kyiv, Ukraine, Creatio enables enterprises and mid-market companies to design, launch, and automate complex customer journeys and operational workflows without writing code. Its composable architecture combines a low-code/no-code studio, a native CRM, and a process automation engine in a single integrated platform.
Frankfurt-listed (ETR: SAP) global enterprise ERP at €34.18B revenue 2024 with €17.14B cloud growing +25%; RISE migration converting 30K+ on-premise customers competing with Oracle and Microsoft Dynamics for large enterprise ERP.
About
SAP SE is a Walldorf, Germany-based enterprise software company — listed on the Frankfurt Stock Exchange (ETR: SAP) and NYSE (NYSE: SAP as ADR) — providing ERP (enterprise resource planning), CRM, supply chain management, human capital management, and business intelligence software to 26,000+ enterprise customers across 180+ countries, generating €34.18 billion in total revenue in fiscal year 2024 (+10% year-over-year) with cloud revenue growing to €17.14 billion (+25% YoY) as 30,000+ on-premise customers migrate to SAP's cloud platform. Founded in 1972 by five former IBM engineers (Hasso Plattner, Dietmar Hopp, Klaus Tschira, Hans-Werner Hector, and Claus Wellenreuther), SAP became the de facto standard for large enterprise operations management, running mission-critical processes for 87% of Forbes Global 2000 companies.
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