CoStar Group vs Decimal
Side-by-side comparison of AI visibility scores, market position, and capabilities
Washington DC commercial real estate information and analytics platform; NASDAQ: CSGP; $2.5B+ revenue; owns CoStar, LoopNet, Apartments.com, and Ten-X among others.
About
CoStar Group is the dominant commercial real estate information, analytics, and marketplace company in the United States, headquartered in Washington, DC. Founded in 1987 and publicly traded on NASDAQ (CSGP), CoStar has grown to over $2.5B in annual revenue through a combination of organic growth and strategic acquisitions. The company's portfolio of brands includes CoStar (the institutional CRE research and analytics platform), LoopNet (the leading commercial property listing marketplace), Apartments.com (the largest apartment listing marketplace), and Ten-X (the digital commercial real estate auction platform).\n\nCoStar's flagship research database aggregates data on millions of commercial properties across the US and internationally, including lease comparables, sales transactions, building specifications, tenant information, and market analytics. This data is gathered through a large field research team that physically visits and verifies properties, combined with automated data aggregation from public records, legal filings, and broker submissions. CoStar's subscribers include commercial real estate brokers, lenders, investors, corporate occupiers, and appraisers who rely on its data for deal sourcing, underwriting, and market research.\n\nCoStar has invested aggressively in international expansion, acquiring SIOR's data assets, OnTheMarket in the UK, and other regional platforms. The company also made a major push into residential real estate with its acquisition of Homesnap and investments in its Homes.com platform, competing with Zillow and Realtor.com. CoStar's combination of subscription data products, marketplace advertising, and transaction platforms makes it a uniquely diversified real estate technology company.
Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.
About
Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.
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