Copper vs Salesforce Sales Cloud
Side-by-side comparison of AI visibility scores, market position, and capabilities
Copper is the only Google-recommended CRM natively embedded in Gmail and Google Calendar, serving 30,000+ companies. Raised $87M+; shipped 60 new features in 2025 including AI email tools and a rebuilt Chrome extension.
About
Copper (formerly ProsperWorks) was founded in 2013 in San Francisco as a customer relationship management platform purpose-built for teams that live inside Google Workspace. Unlike traditional CRMs that require separate tabs and manual data entry, Copper integrates natively into Gmail and Google Calendar — automatically capturing contacts, email threads, call notes, and deal updates without leaving the inbox. Google led Copper's Series A funding round, and the company is the only CRM formally recommended by Google within the Workspace Marketplace.
Salesforce (CRM) world-leading CRM with $34.9B total revenue; opportunity management, Einstein AI forecasting, and Agentforce competing with Microsoft Dynamics and HubSpot for enterprise sales automation.
About
Salesforce Sales Cloud is the flagship CRM and sales automation product of Salesforce (NYSE: CRM) — the world's largest CRM platform — providing lead and opportunity management, account and contact tracking, email and activity logging, pipeline forecasting, and AI-powered sales intelligence for sales teams from SMBs to Fortune 500 enterprises. As Salesforce's original core product (launched 1999), Sales Cloud remains the most widely used enterprise CRM globally, with Salesforce generating $34.9 billion in total revenue in fiscal year 2024.
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