Copper vs HubSpot Sales Hub
Side-by-side comparison of AI visibility scores, market position, and capabilities
Copper is the only Google-recommended CRM natively embedded in Gmail and Google Calendar, serving 30,000+ companies. Raised $87M+; shipped 60 new features in 2025 including AI email tools and a rebuilt Chrome extension.
About
Copper (formerly ProsperWorks) was founded in 2013 in San Francisco as a customer relationship management platform purpose-built for teams that live inside Google Workspace. Unlike traditional CRMs that require separate tabs and manual data entry, Copper integrates natively into Gmail and Google Calendar — automatically capturing contacts, email threads, call notes, and deal updates without leaving the inbox. Google led Copper's Series A funding round, and the company is the only CRM formally recommended by Google within the Workspace Marketplace.
HubSpot (NYSE: HUBS) Sales Hub CRM on $2.63B FY2024 platform at 248K+ customers; native marketing and service integration with Breeze AI competing with Salesforce Sales Cloud for SMB and mid-market pipeline management.
About
HubSpot Sales Hub is the sales CRM and pipeline management product within HubSpot's integrated CRM platform — operated by HubSpot, Inc. (NYSE: HUBS), a Cambridge, Massachusetts-based inbound marketing and CRM software company generating $2.63 billion in revenue in fiscal year 2024 (+21% year-over-year) with 248,000+ customers across 135 countries — providing sales teams at SMB and mid-market companies with contact and deal management, email tracking, meeting scheduling automation, sales sequences, prospecting tools, sales analytics, and AI-powered features (HubSpot Breeze) that enable sales representatives to manage their pipeline and outreach without the complexity of enterprise CRM systems like Salesforce. Sales Hub integrates natively with HubSpot Marketing Hub (marketing automation and lead generation), Service Hub (customer support), and Content Hub (website and CMS) on the shared HubSpot Smart CRM platform.
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