Converge vs Shaped
Side-by-side comparison of AI visibility scores, market position, and capabilities
NY B2C marketing measurement platform unifying attribution across ad channels for 180+ e-commerce brands at $1M+ ARR; YC-backed competing with Triple Whale and Northbeam for D2C analytics after iOS signal loss.
About
Converge is a New York-based B2C marketing measurement platform — backed by Y Combinator with $1 million+ ARR and 180+ customers including publicly listed companies — providing e-commerce brands and online retailers with a unified marketing attribution and measurement stack that reconciles the fragmented, cookie-degraded measurement landscape where Facebook Ads, Google Ads, TikTok, and email channels each report different and conflicting attribution numbers. Founded in 2022 by Jerome Billiet, Thomas Holvoet, and Jan-Henrik Lambrechts with a 4-person team, Converge connects all marketing channels and revenue sources into a single measurement system that shows true customer acquisition costs, channel incrementality, and ROI across the full marketing mix.
Managed recommendation API with deep-learning personalized feeds; $8M Series A from Madrona, serving Outdoorsy and QVC with Meta-caliber personalization for companies without ML engineering teams.
About
Shaped is a San Francisco-based machine learning infrastructure company that provides production-ready recommendation systems and personalized feed APIs that businesses integrate to deliver relevant content, products, and notifications to users — eliminating the need to build and maintain complex recommendation engineering in-house. Founded by former Meta recommendation systems engineer Tullie Murrell, Shaped raised $8 million in Series A funding in July 2024 from Madrona Venture Group and Global Founders Capital, serving customers including Outdoorsy (peer-to-peer RV rental), Brazilian grocery app Trela, and QVC.
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