Converge vs Navattic
Side-by-side comparison of AI visibility scores, market position, and capabilities
NY B2C marketing measurement platform unifying attribution across ad channels for 180+ e-commerce brands at $1M+ ARR; YC-backed competing with Triple Whale and Northbeam for D2C analytics after iOS signal loss.
About
Converge is a New York-based B2C marketing measurement platform — backed by Y Combinator with $1 million+ ARR and 180+ customers including publicly listed companies — providing e-commerce brands and online retailers with a unified marketing attribution and measurement stack that reconciles the fragmented, cookie-degraded measurement landscape where Facebook Ads, Google Ads, TikTok, and email channels each report different and conflicting attribution numbers. Founded in 2022 by Jerome Billiet, Thomas Holvoet, and Jan-Henrik Lambrechts with a 4-person team, Converge connects all marketing channels and revenue sources into a single measurement system that shows true customer acquisition costs, channel incrementality, and ROI across the full marketing mix.
SF YC W21 no-code interactive product demo at $7.7M revenue Jun 2024 with 51 employees; $4.38M Canvas/645 Ventures/YC-backed publishing State of Interactive Demo 2025 competing with Walnut and Demostack for SaaS sales team demo automation.
About
Navattic is a San Francisco-based no-code interactive product demo platform — backed by Y Combinator (W21) with $4.38 million in total funding led by Canvas with 645 Ventures, Y Combinator, and SaaS founders Dan Siroker and Ben Thompson as angels — providing SaaS sales and marketing teams with a platform to instantly create interactive product walkthroughs that prospects can self-explore without requiring engineering resources, prospect sign-ups, or live demo sessions. Generating $7.7 million in revenue in June 2024 with a 51-person team, Navattic serves companies seeking to improve conversion rates and accelerate sales cycles through shareable, embeddable, and customizable product demonstrations that let buyers experience value before speaking to sales. Navattic published the State of Interactive Demo 2025 report as an industry thought leadership resource.
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