Comp vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
Brazilian HRtech for AI compensation benchmarking. 1,000+ company data. $17.5M Series A (Khosla's first Brazil investment). Clients: Nubank, Stone, iFood.
About
Comp is a Brazilian HR technology company founded to bring AI-powered compensation benchmarking to Latin American companies, filling a data gap that has historically made it difficult for employers in Brazil and across the region to make competitive, evidence-based compensation decisions. The company aggregates salary and compensation data from 1,000+ companies and applies machine learning models to generate granular benchmarks by role, seniority, geography, and industry — giving HR and finance teams the intelligence to calibrate pay bands with confidence rather than relying on outdated survey reports or anecdotal market data.\n\nComp's platform serves HR leaders, finance teams, and compensation specialists at mid-market and enterprise companies across Brazil and Latin America. The product offers real-time compensation benchmarking, equity benchmarking, and total rewards analytics in a single platform, enabling companies to run compensation review cycles more efficiently and reduce the risk of losing talent to better-paying competitors. Clients include Nubank, Stone, and iFood — some of Brazil's most prominent technology companies — validating the platform's data quality and analytical depth.\n\nComp raised a $17.5M Series A from Khosla Ventures, marking Khosla's first investment in a Brazilian company — a notable signal of the fund's conviction in both the Latin American tech ecosystem and the compensation intelligence market. The round positions Comp for expansion across the region and continued development of its AI benchmarking models. Comp is competing in a market that global players like Radford (AON) and Mercer have historically served with expensive, slow-moving survey products, and it is differentiating through real-time data, regional depth, and AI-native analytics.
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
AI Visibility Head-to-Head
Capabilities & Ecosystem
Capabilities
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.