Colgate vs Academy Sports

Side-by-side comparison of AI visibility scores, market position, and capabilities

Academy Sports leads in AI visibility (86 vs 68)
Colgate logo

Colgate

LeaderBeauty & Personal Care

Toothpaste

Colgate-Palmolive (NYSE: CL) #1 global toothpaste brand at $20.1B company revenue with 1-in-3 global brushers; competing with P&G Oral-B and Sensodyne across 200+ countries for oral care leadership.

AI VisibilityBeta
Overall Score
B68
Category Rank
#1 of 5
AI Consensus
57%
Trend
stable
Per Platform
ChatGPT
70
Perplexity
79
Gemini
69

About

Colgate is the flagship oral care brand of Colgate-Palmolive Company (NYSE: CL) — a New York-based global consumer products company founded in 1806 — producing toothpaste, toothbrushes, mouthwash, whitening products, and children's oral care across 200+ countries and territories with an estimated $10+ billion in annual brand revenue. Colgate-Palmolive generated $20.1 billion in total revenue in fiscal year 2024 across Oral Care, Personal Care, Home Care, and Pet Nutrition (Hill's Science Diet). Colgate holds the #1 global toothpaste market share position — the Colgate brand is used by approximately 1 in 3 people who brush their teeth globally — with particularly dominant positions in emerging markets (India, Latin America, Africa) where Colgate's brand recognition exceeds 90% in many markets.

Full profile
Academy Sports logo

Academy Sports

LeaderSporting Goods & Outdoor

Sporting Goods

NASDAQ-listed southern US sporting goods retailer (ASO) with $6B revenue and 270+ stores; hunting/firearms business differentiates from Dick's Sporting Goods in southern markets.

AI VisibilityBeta
Overall Score
A86
Category Rank
#1 of 4
AI Consensus
59%
Trend
down
Per Platform
ChatGPT
84
Perplexity
92
Gemini
92

About

Academy Sports + Outdoors is a full-line sporting goods retailer operating 270+ stores primarily across the southern and southeastern United States — offering sports equipment, athletic apparel, footwear, and outdoor recreation products (hunting, fishing, camping gear) at competitive prices that undercut specialty retailers like REI and Dick's Sporting Goods. Listed on NASDAQ (NASDAQ: ASO) after its October 2020 IPO, Academy generates approximately $6 billion in annual revenue and targets value-oriented families and outdoor enthusiasts in markets where it is the dominant sporting goods destination.

Full profile

AI Visibility Head-to-Head

68
Overall Score
86
#1
Category Rank
#1
57
AI Consensus
59
stable
Trend
down
70
ChatGPT
84
79
Perplexity
92
69
Gemini
92
72
Claude
80
59
Grok
77

Key Details

Category
Toothpaste
Sporting Goods
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Colgate
Toothpaste
Only Academy Sports
Sporting Goods
Colgate is classified as company (part of Colgate-Palmolive). Academy Sports is classified as company.

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