ClassPass vs Ulta Beauty
Side-by-side comparison of AI visibility scores, market position, and capabilities
New York multi-studio fitness membership for yoga, cycling, and spa across 30+ countries; Mindbody-acquired competing with Gympass/Wellhub for multi-venue fitness subscription and corporate wellness benefits.
About
ClassPass is a New York-based fitness and wellness membership platform providing access to thousands of gyms, yoga studios, pilates, cycling, strength training, spa, and beauty services through a single subscription — enabling members to sample multiple fitness and wellness experiences rather than committing to a single-location gym membership. Acquired by Mindbody (in turn backed by Vista Equity Partners) in 2021 for approximately $500-700 million, ClassPass serves millions of members across 30+ countries, generating estimated $400+ million in annual revenue and becoming the largest multi-venue fitness subscription platform globally.
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
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