Cityblock Health vs Noom
Side-by-side comparison of AI visibility scores, market position, and capabilities
Cityblock Health delivers value-based primary, behavioral, and social care to Medicaid members in 9 US states; $1.2B raised from a16z and General Catalyst at $5.7B peak valuation; underwent significant restructuring in 2023-24.
About
Cityblock Health is a New York City-based value-based care company focused exclusively on Medicaid populations and other underserved communities that have historically been underserved by the traditional healthcare system. Founded in 2017 as an Alphabet (Google's parent) moonshot venture, Cityblock spun out with backing from a16z, General Catalyst, and others to scale a new model of integrated care that addresses medical, behavioral health, and social needs simultaneously rather than treating them as separate problems.
Noom is a digital weight health program combining psychology-based behavioral coaching, food logging, and human coaching to help members build sustainable healthy habits.
About
Noom is a digital health company founded in 2008 that has grown into one of the most widely used weight management platforms, serving millions of members through its psychology-driven approach to behavior change. The platform combines daily lessons on cognitive behavioral techniques, food logging with a traffic-light color-coding system, personal coaching from trained health coaches, and group support to help members change their relationship with food and exercise. Noom raised over $540M and reached a $3.7B valuation, establishing it as a leading consumer digital health company. The company has expanded beyond weight loss into a broader weight health platform addressing both weight management and weight-related conditions including type 2 diabetes management with its Noom Med offering that includes GLP-1 medication prescribing. As GLP-1 medications like Ozempic and Wegovy have transformed the weight loss market, Noom has positioned its behavioral coaching as essential to sustainable results alongside medication. The platform serves both direct-to-consumer subscribers and employer health plans that offer Noom as a weight management benefit for their workforces.
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