CheqUPI vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
India's first UPI wallet for foreign nationals visiting India; $10.8M raised enabling international visitors to pay at 55M+ merchants without an Indian bank account.
About
CheqUPI is a Bengaluru-based fintech company operating India's first UPI (Unified Payments Interface)-enabled digital wallet specifically designed for foreign nationals, Non-Resident Indians (NRIs), and Overseas Citizens of India (OCIs) visiting or residing in India — enabling international visitors to pay at 55 million+ registered UPI merchants in India without needing an Indian bank account or phone number. Founded in 2021 and a Y Combinator S23 graduate, CheqUPI raised $10.8 million across three funding rounds, serving an estimated 50,000 travelers annually in a market valued at $652 million.\n\nCheqUPI's solution addresses a significant gap in India's digital payments ecosystem: UPI is ubiquitous across India (replacing cash and cards at most merchants) but requires an Indian bank account linked to an Indian phone number — making it inaccessible to the millions of international visitors and Indian diaspora who travel to India annually. CheqUPI provides a wallet that foreign nationals load with money (via international card or transfer), links to UPI, and works at any QR code payment point across the country. This eliminates the cash exchange and card-not-present limitations that international visitors previously faced.\n\nIn 2025, CheqUPI operates in the cross-border payments and travel fintech market for India visitors. The platform competes with international cards (high forex fees), Western Union, and other payment options for foreign visitors in India for UPI access. The Reserve Bank of India (RBI) has been gradually expanding UPI access for international visitors — a positive regulatory tailwind for CheqUPI's market. India received 9+ million international tourist arrivals in 2024, plus millions of NRI/OCI visits from the Indian diaspora abroad, creating substantial demand for seamless digital payment access. The 2025 strategy focuses on growing adoption among travel booking platforms (airlines, OTAs), expanding the wallet loading options for more international currencies, and building B2B corporate travel partnerships for companies sending employees to India.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
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