C.H. Robinson vs Kinaxis
Side-by-side comparison of AI visibility scores, market position, and capabilities
Eden Prairie MN freight broker and 3PL (NASDAQ: CHRW) at $17.7B 2024 revenue; €1.4B European divestiture to sennder, AI LTL classification agent Jun 2025, and Navisphere TMS serving 200,000 companies competing with Echo for freight brokerage.
About
C.H. Robinson Worldwide, Inc. is an Eden Prairie, Minnesota-based third-party logistics (3PL) company and freight broker — publicly traded on NASDAQ (NASDAQ: CHRW) as an S&P 500 component — managing $23 billion in freight annually for over 100,000 customers worldwide with 15,000+ employees across 300+ offices in North America, Europe, Asia, and South America. In fiscal year 2024, C.H. Robinson reported revenues of $17.7 billion and divested its European Surface Transportation operations to sennder for €1.4 billion, refocusing on North American truckload, LTL, air, intermodal, and ocean freight brokerage and its global forwarding business. CEO Dave Bozeman (appointed June 2023) has accelerated digital transformation including the November 2024 launch of Managed Solutions (integrating 3PL, 4PL, and TMS technology) and the June 2025 launch of an AI agent for LTL freight classification. The Navisphere global TMS platform is used by nearly 200,000 companies. Founded in 1905 as a produce brokerage by Charles Henry Robinson, the company went public in 1997.
$483.11M revenue 2024 (+13.15% YoY); $535-550M projected 2025; $391M ARR Q2 2025; 17% SaaS growth Q4 2024; 4th consecutive Rule of 40 quarter; customers: Ford, Cisco, Qualcomm
About
Kinaxis was founded in 1984 in Ottawa, Canada, and has evolved from an early supply chain planning tools vendor into a leading AI-powered supply chain orchestration platform. Listed on the Nasdaq as KXS, the company's mission is to help global organizations achieve supply chain agility — the ability to sense disruptions, simulate scenarios, and respond in real time across complex multi-tier networks. Its RapidResponse platform was purpose-built for concurrent planning, a methodology that connects all supply chain decisions simultaneously.\n\nKinaxis's platform combines demand sensing, inventory optimization, production scheduling, sales and operations planning, and logistics coordination in a single concurrent model. Unlike traditional sequential planning tools, RapidResponse allows planners to see the cascading impact of any change across the entire supply chain instantly. The platform is used by manufacturers in aerospace, automotive, consumer goods, life sciences, and high-tech industries, with customers including Lockheed Martin, Pfizer, and Unilever.\n\nKinaxis reported $483.11M in total revenue for 2024, a 13.15% year-over-year increase, with $391M ARR as of Q2 2025 and full-year 2025 guidance of $535–550M. The company has accelerated its AI capabilities through its Maestro AI engine, which adds predictive insights and autonomous recommendations to its planning workflows. Kinaxis is consistently recognized as a leader in Gartner's Magic Quadrant for Supply Chain Planning and holds a strong competitive position against SAP IBP and Blue Yonder.
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