Cerrion vs Rockwell Automation
Side-by-side comparison of AI visibility scores, market position, and capabilities
Zurich industrial vision AI detecting production line defects for Unilever and Riedel; $23M Creandum Series A with 10x revenue growth competing with Cognex for factory visual inspection across glass and food CPG.
About
Cerrion is a Zurich-based industrial computer vision company developing video AI technology that detects production line defects and quality issues in real-time — providing manufacturers in glass, food and beverage, timber, and consumer packaged goods industries with automated visual inspection that replaces costly manual quality control and reduces factory downtime. Founded in 2021 and backed with $23 million raised including an $18 million Series A led by Creandum in November 2025, Cerrion serves major manufacturers including Unilever, Riedel (crystal glassware), and Schott Zwiesel across the US, Europe, and Latin America, achieving 10x revenue growth since 2024.
$8.3B revenue FY2024 (-8.8% YoY); Q3 FY2025 $2,144M (+5% YoY recovery); Total ARR +16% FY2024, +7% Q3 FY2025; North America best-performing market; industrial automation leader
About
Rockwell Automation is the world's largest company dedicated solely to industrial automation and digital transformation, founded in 1903 and headquartered in Milwaukee, Wisconsin. The company's mission is to expand human possibility by connecting people's ingenuity with the potential of technology to build a more productive and sustainable world. Its core technology portfolio spans programmable logic controllers (PLCs), industrial networking, motion control, and safety systems that form the backbone of manufacturing operations globally.\n\nRockwell's product and software platform — marketed under the Logix, FactoryTalk, and Plex brands — covers everything from discrete and process automation hardware to cloud-based MES, ERP, and AI-driven analytics for smart manufacturing. The Plex acquisition brought cloud-native manufacturing execution and ERP capabilities into the portfolio, expanding Rockwell's appeal to mid-market manufacturers. Annual recurring revenue (ARR) grew 16% in FY2024, reflecting strong adoption of its software and subscription offerings across the installed base.\n\nRockwell reported $8.3 billion in revenue for FY2024 and showed 5% year-over-year recovery in Q3 FY2025 after inventory correction headwinds in prior periods. North America remains its strongest and most profitable market. The company is investing heavily in industrial AI and edge computing to capitalize on the fourth industrial revolution, competing with Siemens, ABB, and Honeywell. Its dominant North American installed base and deep customer switching costs provide significant pricing power and long-term revenue visibility.
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