CenturyLink vs IBM

Side-by-side comparison of AI visibility scores, market position, and capabilities

IBM leads in AI visibility (80 vs 45)
CenturyLink logo

CenturyLink

ChallengerTelecom & Internet Providers

Broadband

Major US telecom rebranded as Lumen Technologies; $14-15B revenue post-2024 Chapter 11 debt restructuring, refocused on enterprise fiber and Quantum Fiber residential broadband.

AI VisibilityBeta
Overall Score
C45
Category Rank
#3 of 6
AI Consensus
78%
Trend
stable
Per Platform
ChatGPT
48
Perplexity
54
Gemini
56

About

CenturyLink (now Lumen Technologies) is a major US telecommunications and network services company providing broadband internet, voice, managed network services, and enterprise connectivity solutions to residential customers, small businesses, and large enterprises. The company rebranded from CenturyLink to Lumen Technologies in 2020 to reflect its shift toward enterprise technology services. Listed on the NYSE, Lumen generates approximately $14-15 billion in annual revenue after significant asset sales and divestitures including its sale of EMEA assets and Latin America businesses.

Full profile
IBM logo

IBM

LeaderEnterprise Software

General

Armonk NY hybrid cloud and enterprise AI (NYSE: IBM) at $62.8B revenue; $6B+ generative AI bookings, record $12.7B free cash flow 2024, DataStax acquisition for watsonx vector database competing with Microsoft Azure for enterprise AI.

AI VisibilityBeta
Overall Score
A80
Category Rank
#56 of 1158
AI Consensus
67%
Trend
up
Per Platform
ChatGPT
74
Perplexity
71
Gemini
84

About

International Business Machines Corporation (IBM) is an Armonk, New York-based global technology and consulting company — publicly traded on the New York Stock Exchange (NYSE: IBM) as an S&P 500 component — providing hybrid cloud infrastructure, artificial intelligence software, and enterprise IT consulting through approximately 270,300 employees in 170 countries with $62.8 billion in annual revenue. Founded on June 16, 1911, as Computing-Tabulating-Recording Company through a merger orchestrated by financier Charles Ranlett Flint, renamed IBM in 1924 under Thomas Watson Sr., IBM has undergone multiple strategic transformations over its 110+ year history: building the System/360 mainframe platform (1964), launching the IBM PC (1981), selling the PC division to Lenovo (2005, $1.75B), and completing the $34 billion Red Hat acquisition (2019) that repositioned IBM as a hybrid cloud platform company. CEO Arvind Krishna (appointed April 2020) has focused IBM's strategy on three areas: hybrid cloud (powered by Red Hat OpenShift, the enterprise Kubernetes platform), AI (the watsonx platform for enterprise AI model development and deployment), and enterprise consulting. Under Krishna, IBM recorded $12.7 billion in free cash flow in 2024 (a company record), surpassed $6 billion in generative AI bookings since June 2023, and saw the stock price double — trading at all-time highs through 2024-2025. IBM announced the DataStax acquisition in 2025 to deepen watsonx's data layer with AstraDB (vector database for AI applications), DataStax Enterprise (Apache Cassandra), and Langflow (low-code AI agent development).

Full profile

AI Visibility Head-to-Head

45
Overall Score
80
#3
Category Rank
#56
78
AI Consensus
67
stable
Trend
up
48
ChatGPT
74
54
Perplexity
71
56
Gemini
84
49
Claude
74
49
Grok
81

Key Details

Category
Broadband
General
Tier
Challenger
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only CenturyLink
Broadband
CenturyLink is classified as company. IBM is classified as company.

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