Cboe Global Markets vs Brown & Brown
Side-by-side comparison of AI visibility scores, market position, and capabilities
Global exchange group with $4.8B FY2024 revenue; SPX/VIX options monopoly; 0DTE options trading boom 2022-2024; new CEO Fred Tomczyk 2023; digital assets derivatives expansion.
About
Cboe Global Markets is one of the world's largest exchange holding companies, founded in 1973 as the Chicago Board Options Exchange—the world's first options exchange—and now headquartered in Chicago, Illinois, trading on Nasdaq (CBOE). The company generated approximately $4.8 billion in net revenues for FY2024 under CEO Fred Tomczyk, who succeeded longtime CEO Ed Tilly in 2023 following an ethics investigation. Cboe operates multiple asset class exchanges including U.S. options (Cboe Options Exchange, C2), U.S. equities (BZX, BYX, EDGX, EDGA), European equities and derivatives, Canadian equities (NEO Exchange), digital assets, FX, and futures, positioning itself as a global multi-asset marketplace with significant intellectual property in index derivatives.
Daytona Beach FL insurance brokerage (NYSE: BRO) $4.5B FY2024 revenue (+12%); decentralized acquisition model, National Programs specialty, 30-year consistent growth competing with Marsh McLennan and Aon.
About
Brown & Brown, Inc. is a Daytona Beach, Florida-based insurance brokerage and risk management company — publicly traded on the New York Stock Exchange (NYSE: BRO) as an S&P 500 Financials component — providing insurance brokerage, risk management consulting, and third-party claims administration services to businesses and individuals across the United States, Canada, the UK, Ireland, and Bermuda through approximately 16,000 employees at 500+ offices. In fiscal year 2024, Brown & Brown reported revenues of $4.5 billion (+12% organic growth) — continuing its 30-year track record of consistent organic and acquisition-driven revenue growth that has made Brown & Brown one of the fastest-growing large insurance brokers in the US, growing from $1B revenue in 2015 to $4.5B in 2024 through organic growth compounding and disciplined acquisition integration. CEO Powell Brown (son of founder Hyatt Brown, representing the family's generational leadership of the company) leads Brown & Brown's distinctive "decentralized" operating model where each acquired insurance agency retains its local brand identity, leadership team, and community relationships while benefiting from Brown & Brown's national carrier relationships, compliance infrastructure, shared technology, and capital for further acquisition. Brown & Brown's four business segments — Retail (local commercial insurance for small-to-midsize businesses), National Programs (specialty program insurance distributed through managing general agents for specific industries — veterinarians, dentists, pest control, construction), Wholesale Brokerage (surplus lines excess and specialty placement for non-admitted risks), and Services (third-party claims administration) — provide diversified revenue across insurance distribution channels that smooth individual market cycle volatility.
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