Case IH vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
Racine WI commercial ag brand (CNH Industrial NYSE: CNH) with Steiger 785 Quadtrac (853HP peak, 2025) and Axial-Flow combines; AFS Connect precision ag competing with John Deere for large-acreage North American and global row crop markets.
About
Case IH is a Racine, Wisconsin-originated American agricultural machinery brand — owned by CNH Industrial (NYSE: CNH) as one of the flagship brands within the world's second-largest agricultural equipment manufacturer — providing commercial grain farmers, row crop producers, and large-scale agricultural operations worldwide with high-horsepower tractors (Farmall compact to Steiger Quadtrac), Axial-Flow combines, precision planting systems, sprayers, tillage equipment, and hay and forage machinery under the distinctive red color scheme that farmers have recognized since the Case-International Harvester merger in 1985. In 2025, Case IH launched the Steiger 785 Quadtrac — delivering 785 rated horsepower and up to 853 peak horsepower, making it the most powerful production tractor available for large-acreage farming operations. Case IH traces its origins to 1842 when Jerome Case founded Racine Threshing Machine Works.
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
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