Bygg Foods vs Planet A Foods
Side-by-side comparison of AI visibility scores, market position, and capabilities
Petaluma CA upcycled plant protein from brewery spent grain with NORSE CODE powder (barley+pea+rice); ProVeg Incubator alumnus founded 2022 by Smari Organics founder competing with Renewal Mill for sustainable protein CPG.
About
Bygg Foods is a Petaluma, California-based sustainable food technology company — backed by ProVeg Incubator and early-stage investors — developing upcycled plant-based protein products from spent brewing grain (the malted barley byproduct that craft breweries and large brewers discard after the brewing process), creating a circular economy approach to sustainable protein nutrition. Bygg's flagship product, NORSE CODE protein powder, blends upcycled barley protein (from spent grain) with pea and rice protein to deliver a complete amino acid profile with the environmental benefit of diverting brewery waste from landfill and generating revenue for brewery partners. Founded in 2022 by Smari Asmundsson — previously founder of Smari Organics, an Icelandic-style yogurt brand — Bygg targets the sustainable nutrition, performance supplement, and better-for-you consumer packaged goods market.
Munich YC cocoa-free ChoViva chocolate (sunflower+oats, 80% less CO2) in 42,000+ EU stores; $74.2M total ($30M Series B Dec 2024 Burda/Zintinus) with Barry Callebaut partnership Nov 2025 competing with Voyage Foods for cocoa supply chain disruption.
About
Planet A Foods is a Munich, Germany-based food technology company — backed by Y Combinator with $74.2 million in total funding including a $30 million Series B in December 2024 co-led by Burda Principal Investments and Zintinus, and a $15.4 million Series A in February 2024, with investors including World Fund, Bayern Kapital, Cherry Ventures, Tengelmann Ventures, BayWa Venture, and Omnes Capital — providing chocolate manufacturers and food brands with ChoViva: the world's first commercially available cocoa-free chocolate alternative made from locally sourced sunflower seeds and oats through a proprietary fermentation process that delivers authentic chocolate taste while reducing carbon footprint by up to 80% versus conventional cocoa-based chocolate. Available in 42,000+ European retail stores and expanding to UK, France, and the US, Planet A Foods announced a landmark partnership with Barry Callebaut (world's largest chocolate manufacturer) in November 2025 for global commercialization. Founded in 2021, producing 2,000+ tons/year and targeting 15,000+ tons post-Series B.
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