Booking Holdings vs PulteGroup
Side-by-side comparison of AI visibility scores, market position, and capabilities
Norwalk CT online travel (NASDAQ: BKNG) at $23.74B 2024 revenue (+11%), $166B gross bookings; $20B buyback authorized Jan 2025, 10% dividend increase, Booking.com dominant in European accommodations competing with Expedia and Airbnb.
About
Booking Holdings Inc. is a Norwalk, Connecticut-based online travel platform — publicly traded on NASDAQ (NASDAQ: BKNG) as an S&P 500 Consumer Discretionary component — operating the world's largest portfolio of online travel brands including Booking.com (global accommodations leader), Priceline (US discount travel), Agoda (Asia-Pacific travel), KAYAK (metasearch), OpenTable (restaurant reservations), and Rentalcars.com across 220+ countries and territories through approximately 24,800 employees. In fiscal year 2024, Booking Holdings reported $23.74 billion in revenue (up 11% year-over-year), $5.88 billion in net income, and $166 billion in gross bookings — with Q4 2024 room nights growing 13% and gross bookings up 17% year-over-year. The company maintains a market capitalization exceeding $167 billion as of 2025. In January 2025, Booking Holdings authorized a $20 billion stock repurchase program and increased its quarterly dividend 10% to $9.60 per share, reflecting strong free cash flow generation. CEO Glenn Fogel has led the company since 2017, overseeing both pandemic recovery and the subsequent travel demand surge. Booking.com's accommodation inventory of millions of properties (hotels, vacation rentals, apartments, villas) across 220+ countries represents the broadest accommodation distribution platform in the global travel market.
Atlanta #3 US homebuilder (NYSE: PHM) at record $17.9B 2024 revenue, $3.1B net income, 31,219 closings; 27.5% gross margin, Hadrian X robotic bricklaying pilot (Feb 2025) competing with D.R. Horton and Lennar for new home buyers.
About
PulteGroup, Inc. is an Atlanta, Georgia-based residential homebuilder — publicly traded on the New York Stock Exchange (NYSE: PHM) as an S&P 500 Consumer Discretionary component — operating as the third-largest US homebuilder with 800,000+ homes delivered since founding across 45 markets in 23 states through three brand tiers: Pulte Homes (move-up and multi-generational buyers), Centex (value-focused first-time buyers), and Del Webb (active adult communities for buyers 55 and over). In fiscal year 2024, PulteGroup reported record revenues of $17.9 billion, record net income of $3.1 billion, and closed 31,219 homes (up 7% year-over-year) — while maintaining industry-leading gross margins of 27.5% and return on equity of 27.5%. Q4 2024 net income was $913 million ($4.43 per share). PulteGroup guided to approximately 29,000 home closings in 2025 with $5 billion in land acquisition and development investment. In February 2025, PulteGroup deployed the Hadrian X AI-guided robotic bricklaying system in Florida — an automated wall construction robot that lays 200-300 bricks per hour using CAD-to-construction technology — reducing labor-intensive masonry work and construction cycle times. Founded in 1950 by William J. Pulte (at age 18 in Michigan), PulteGroup grew through seven decades and strategic acquisitions of DiVosta Homes (2001), Centex Corporation ($3.1B, 2009), and John Wieland Homes and Neighborhoods (2016) to become a Fortune 200 company.
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