Bond Financial vs Percent
Side-by-side comparison of AI visibility scores, market position, and capabilities
Bond Financial (San Francisco) provides embedded finance APIs for branded credit cards, bank accounts, and lending products, handling bank sponsorship, card network membership, and compliance infrastructure.
About
Bond is a San Francisco-based embedded finance infrastructure company that enables brands, fintechs, and software companies to launch white-label financial products — branded credit cards, debit cards, bank accounts, and lending products — through a unified API platform. Bond's infrastructure handles the complex technical, regulatory, and operational components of financial product launch including bank sponsorship, card network membership, compliance workflows, and fraud management, allowing companies to focus on product experience rather than financial plumbing. Bond's credit card offering is a key differentiator, enabling companies to launch revolving credit products that require more complex regulatory infrastructure than debit or ACH. The company serves consumer fintech companies, brand loyalty programs looking to add financial products, and software companies adding financial features to their platforms. Founded in 2019, Bond raised over $36M from investors including B Capital Group, Goldman Sachs, and Coatue Management. The company competes with Marqeta, Lithic, and Treasury Prime in the embedded finance and card issuing space.
NYC YC W20 private credit investment marketplace with $1B+ in deals funded at up to 20% returns; democratizing institutional private debt access for accredited investors as global private debt fundraising hit $196B in 2024.
About
Percent is a New York City-based private credit investment marketplace — backed by Y Combinator (W20) — providing accredited investors and institutions with access to private credit investment opportunities (asset-backed lending, corporate credit, structured products) that have historically been accessible only to large institutional investors, having facilitated over $1 billion in total deal funding with potential annualized returns of up to 20%. Founded in 2018, Percent operates in the rapidly growing alternative investments market where private debt fundraising reached $196.1 billion globally in 2024, democratizing access to an asset class that represents 50% of asset management industry revenue despite comprising less than 20% of assets under management.
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