BlackRock vs Morgan Stanley
Side-by-side comparison of AI visibility scores, market position, and capabilities
New York world's largest asset manager (NYSE: BLK) at $12.5T AUM; record $641B 2024 net inflows, $28B acquisition program (GIP $12.5B + HPS $12B + Preqin $3.2B) building private markets platform competing with Vanguard and Fidelity.
About
BlackRock, Inc. is a New York City, New York-based global investment management company — publicly traded on the New York Stock Exchange (NYSE: BLK) as an S&P 500 Financials component — managing $12.5 trillion in assets under management (AUM) as the world's largest asset manager through over 19,000 employees serving institutional and individual investors in 100 countries from 70 offices in 30 countries. Founded in 1988 by CEO Larry Fink and seven partners as a fixed income risk management firm, BlackRock grew through landmark acquisitions including Merrill Lynch Investment Managers ($9.8B, 2006), Barclays Global Investors ($13.5B, 2009, which added iShares — the world's largest ETF platform with 400+ funds), and in 2024-2025, a $28 billion acquisition program including Global Infrastructure Partners ($12.5B), HPS Investment Partners ($12B, private credit), and Preqin ($3.2B, private markets data analytics). In full year 2024, BlackRock reported record net inflows of $641 billion, 14% revenue growth (reaching $5.19 billion), diluted EPS of $42.01 ($43.61 adjusted), and a 29% total shareholder return. AUM reached $11.6 trillion at end of 2024 and grew to $12.5 trillion by 2025 incorporating the infrastructure and private credit acquisitions. BlackRock's Aladdin technology platform (managing $21.6+ trillion across internal and external clients as of 2020) provides portfolio construction, risk analytics, and operations infrastructure to asset managers, pension funds, insurance companies, and sovereign wealth funds globally.
Global investment bank and wealth manager with $61.9B FY2024 revenue; $7.5T client assets; E*Trade ($13B, 2020) and Eaton Vance ($7B, 2021) acquisitions anchored shift to 55% fee-based wealth revenue.
About
Morgan Stanley is a leading global financial services firm providing investment banking, securities, wealth management, and investment management services, founded in 1935 by Henry Sturgis Morgan (grandson of J.P. Morgan) and Harold Stanley after breaking away from J.P. Morgan & Co. following the Glass-Steagall Act separation of commercial and investment banking. Headquartered in New York City and trading on NYSE (MS), the company reported approximately $61.9 billion in net revenues for FY2024 under CEO Ted Pick, who succeeded the transformative James Gorman as CEO in January 2024. Gorman's decade-long strategy—shifting Morgan Stanley's revenue mix from volatile investment banking and trading toward stable fee-based wealth management—has resulted in the Wealth Management segment representing approximately 55% of net revenues, with $7.5 trillion in total client assets managed across 15,000+ financial advisors.
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