Avery Dennison vs Boeing
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Glendale CA pressure-sensitive labels and RFID (NYSE: AVY) ~$8.8B FY2024 revenue (+4%); Embelex RFID intelligent labels, Walmart fresh food RFID 2027 mandate tailwind competing with CCL Industries and UPM Raflatac.
About
Avery Dennison Corporation is a Glendale, California-based materials science and manufacturing company — publicly traded on the New York Stock Exchange (NYSE: AVY) as an S&P 500 Materials component — producing pressure-sensitive label and packaging materials, intelligent labels (RFID, NFC), retail branding and information solutions, and industrial and automotive performance materials through approximately 35,000 employees in 50+ countries. In fiscal year 2024, Avery Dennison reported revenues of approximately $8.8 billion (+4% year-over-year), with the Materials Group segment (pressure-sensitive labeling materials — the adhesive coated paper and film stock that brand owners convert into product labels) and the Solutions Group segment (intelligent labels — RFID tags, apparel branding labels, and digital printing solutions) both contributing to growth. CEO Deon Stander (appointed 2022, previously COO) has accelerated Avery Dennison's "intelligent label" strategy: RFID-enabled product labels (Avery Dennison's Embelex RFID inlays embedded in retail apparel tags, pharmaceutical packaging, and food labels) provide item-level inventory tracking data that retailers (Walmart, H&M, Target), pharmaceutical manufacturers, and food processors use for supply chain visibility, checkout speed, and loss prevention — transitioning Avery Dennison from a materials company to an "information infrastructure" company where each label is a digital data carrier. The 2023 acquisition of LG (formerly known as LG Industries — a label and flexible packaging converter in Southeast Asia and India) expanded Avery Dennison's label converting capabilities in fast-growing Asia Pacific consumer markets.
Commercial/defense aircraft maker in deep crisis; $66.5B FY2024 revenue; 2024 Alaska Airlines door blowout + IAM strike + $14B equity raise; new CEO Kelly Ortberg Aug 2024; Airbus gaining market share.
About
Boeing is one of the world's two dominant commercial aircraft manufacturers and a major defense and space contractor, founded in 1916 by William Boeing in Seattle, Washington and now headquartered in Arlington, Virginia—relocated from Chicago in 2022. The company trades on NYSE (BA) and reported approximately $66.5 billion in revenues for FY2024 under CEO Kelly Ortberg, who replaced Dave Calhoun in August 2024 amid a deepening quality and manufacturing crisis. Boeing's commercial aircraft division—the 737 MAX, 787 Dreamliner, and 777X—has been plagued by a series of safety, quality, and production crises beginning with the two fatal 737 MAX crashes in 2018 and 2019 (Lion Air and Ethiopian Airlines, killing 346 people), followed by a door plug blowout on an Alaska Airlines 737-9 MAX in January 2024 that triggered renewed FAA production rate restrictions and public confidence damage.
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