Side-by-side comparison of AI visibility scores, market position, and capabilities
Gen Digital (NASDAQ: GEN) consumer cybersecurity brand with 435M+ users at $3.8B revenue after $8.6B Norton merger; freemium model competing with Bitdefender and McAfee for consumer antivirus and privacy protection.
Avast is a Prague-based cybersecurity brand — now part of Gen Digital Inc. (NASDAQ: GEN), formed from the $8.6 billion merger of NortonLifeLock and Avast in 2022 — providing antivirus, internet security, VPN, and privacy protection software to 435+ million users globally (the majority on Avast's free tier) across Windows, Mac, Android, and iOS platforms. Gen Digital generated $3.8 billion in annual revenue in fiscal year 2024, with the Avast brand serving as the free-to-premium conversion funnel for consumers who upgrade to paid plans for advanced features.
Red Canary is the leading MDR provider, named a Forrester Wave Leader in Q1 2025 with highest scores in 10 criteria; acquired by Zscaler in 2025 for AI-driven threat response integration; 500% increase in cloud identity attacks detected in H1 2025.
Red Canary is a leading managed detection and response (MDR) company that provides 24/7 threat detection, investigation, and response services across endpoints, identities, networks, and cloud environments. Founded in 2013 and headquartered in Denver, Colorado, Red Canary combines proprietary behavioral analytics, threat intelligence, and a team of expert security analysts to detect and contain threats that evade traditional security tools. Its platform maps detections to the MITRE ATT&CK framework and delivers sub-minute detection times, giving security teams an efficient force multiplier without the overhead of building full in-house security operations centers.
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