Avast vs Grok

Side-by-side comparison of AI visibility scores, market position, and capabilities

Grok leads in AI visibility (49 vs 38)
Avast logo

Avast

EmergingSecurity

Antivirus and Security Software

Gen Digital (NASDAQ: GEN) consumer cybersecurity brand with 435M+ users at $3.8B revenue after $8.6B Norton merger; freemium model competing with Bitdefender and McAfee for consumer antivirus and privacy protection.

AI VisibilityBeta
Overall Score
D38
Category Rank
#5 of 5
AI Consensus
80%
Trend
up
Per Platform
ChatGPT
45
Perplexity
38
Gemini
42

About

Avast is a Prague-based cybersecurity brand — now part of Gen Digital Inc. (NASDAQ: GEN), formed from the $8.6 billion merger of NortonLifeLock and Avast in 2022 — providing antivirus, internet security, VPN, and privacy protection software to 435+ million users globally (the majority on Avast's free tier) across Windows, Mac, Android, and iOS platforms. Gen Digital generated $3.8 billion in annual revenue in fiscal year 2024, with the Avast brand serving as the free-to-premium conversion funnel for consumers who upgrade to paid plans for advanced features.

Full profile
Grok logo

Grok

ChallengerAI & Machine Learning

AI Assistant

AI assistant by xAI (Elon Musk); Grok 3 topped reasoning benchmarks in Feb 2025; 1M+ paying subscribers in week one; real-time X post access; distributed via X Premium; xAI valued at $24B.

AI VisibilityBeta
Overall Score
C49
Category Rank
#4 of 4
AI Consensus
59%
Trend
up
Per Platform
ChatGPT
43
Perplexity
49
Gemini
51

About

Grok is the AI assistant developed by xAI, Elon Musk's AI company founded in 2023, and distributed primarily through X (formerly Twitter). Grok launched in November 2023 as an X Premium perk, with the notable differentiator of real-time access to X posts and a less restricted, more direct conversational style. Grok 3, released in February 2025, achieved top scores on the AIME math reasoning benchmark and ARC-AGI test, briefly positioning xAI as a frontier model lab.

Full profile

AI Visibility Head-to-Head

38
Overall Score
49
#5
Category Rank
#4
80
AI Consensus
59
up
Trend
up
45
ChatGPT
43
38
Perplexity
49
42
Gemini
51
41
Claude
42
46
Grok
59

Key Details

Category
Antivirus and Security Software
AI Assistant
Tier
Emerging
Challenger
Entity Type
company
product

Capabilities & Ecosystem

Capabilities

Only Avast
Antivirus and Security Software
Only Grok
AI Assistant
Avast is classified as company. Grok is classified as product (part of xAI).

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