Side-by-side comparison of AI visibility scores, market position, and capabilities
Gen Digital (NASDAQ: GEN) consumer cybersecurity brand with 435M+ users at $3.8B revenue after $8.6B Norton merger; freemium model competing with Bitdefender and McAfee for consumer antivirus and privacy protection.
Avast is a Prague-based cybersecurity brand — now part of Gen Digital Inc. (NASDAQ: GEN), formed from the $8.6 billion merger of NortonLifeLock and Avast in 2022 — providing antivirus, internet security, VPN, and privacy protection software to 435+ million users globally (the majority on Avast's free tier) across Windows, Mac, Android, and iOS platforms. Gen Digital generated $3.8 billion in annual revenue in fiscal year 2024, with the Avast brand serving as the free-to-premium conversion funnel for consumers who upgrade to paid plans for advanced features.
Network security leader with $5.3B revenue; custom ASIC-powered FortiGate firewalls, Security Fabric platform, and expanding SASE and OT security offerings.
Fortinet is a global leader in network security, providing enterprise firewalls, endpoint protection, network access control, and cloud security products under the FortiGate and Fortinet Security Fabric brand. Founded in 2000 by brothers Ken Xie and Michael Xie and headquartered in Sunnyvale, California, Fortinet pioneered the unified threat management (UTM) appliance category and has grown into one of the largest pure-play cybersecurity companies with approximately $5.3 billion in annual revenue. The company is listed on NASDAQ.
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