Assembled vs Cercli
Side-by-side comparison of AI visibility scores, market position, and capabilities
Assembled (San Francisco) is a workforce management platform for customer support teams; raised $70M Series B; uses ML forecasting to schedule agents in Zendesk, Salesforce, and Intercom environments.
About
Assembled is a workforce management platform designed specifically for customer support teams, enabling support leaders to forecast staffing needs, schedule agents across channels, and monitor real-time queue performance. Founded in 2018 and headquartered in San Francisco, Assembled integrates with Zendesk, Salesforce, Intercom, and other support platforms to pull historical ticket volume data and generate staffing predictions using machine learning models.
Dubai UAE YC W23 Rippling-for-MENA HR/payroll at $100M+ annual payroll across 50 countries with 10x revenue; $16M total ($12M Picus Series A Oct 2025 + $4M Afore/YC seed) competing with Bayzat for MENA multi-country workforce management.
About
Cercli is a Dubai, UAE-based HR and payroll platform for the Middle East and North Africa — backed by Y Combinator (W23) with $16 million in total funding including a $4 million seed in September 2024 led by Afore Capital with Y Combinator, COTU Ventures, and Rebel Fund (with angels from Ramp, Rappi, Kitopi, Careem, and Rippling), plus a $12 million Series A in October 2025 led by Picus Capital — providing businesses operating across MENA and globally with a Rippling-style workforce management platform purpose-built for the region's multi-country payroll complexity, processing $100+ million in annual payroll across 50 countries and achieving 10x revenue scaling. Founded to address the absence of a modern, unified HR stack for MENA-headquartered companies, Cercli delivers AI-native payroll with agent-compatible architecture for the region.
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